Building a more strategic approach to corporate storytelling and leadership visibilityALDI Executive Visibility
The Opportunity:
As ALDI continued to grow its corporate presence on LinkedIn, there was an opportunity to strengthen how the brand and its executives communicated business priorities, shared company perspectives, and engaged external audiences. This meant creating a more consistent approach to channel management while identifying opportunities to bring leadership voices and ALDI's broader business story to life.
My Role:
Supported ALDI's corporate LinkedIn strategy and executive visibility efforts, including content planning, performance tracking, media and messaging support, and cross-functional coordination across Communications, Internal Communications, and Recruitment Marketing.
The Approach:
Executive visibility: Supported leadership storytelling through content planning, messaging, interview preparation, and opportunities to highlight executive perspectives.
Content strategy: Identified opportunities to connect corporate priorities, business milestones, and leadership perspectives with relevant external conversations.
Measurement & insights: Tracked ALDI USA LinkedIn and executive content performance to understand what resonated with audiences and inform future content opportunities.
Cross-functional collaboration: Worked across teams to align corporate storytelling with internal communications and recruitment marketing priorities.
The Impact
Helped establish a more structured approach to LinkedIn channel management while strengthening visibility into corporate and executive content performance. This work supported a more intentional approach to external storytelling, content planning, and identifying opportunities to increase leadership visibility.
What This Demonstrates
Corporate communications strategy · Executive positioning · LinkedIn content strategy · Measurement and reporting · Process improvement · Cross-functional collaboration
