The Opportunity:

ALDI’s continued expansion creates opportunities to tell a larger story about the company’s growth while showing what that growth means for individual communities. The challenge is connecting national business milestones with timely, locally relevant stories that resonate with media and shoppers.

My Role:

I led ALDI’s 2025 growth announcement, helping communicate the company’s expansion story and reinforce its position as a growing grocery retailer. I also support grand opening communications and regional story development, partnering with division teams to identify opportunities that connect ALDI’s broader business priorities with local markets.

The Approach:

• Corporate storytelling: Led communications for ALDI’s 2025 growth announcement, translating a major business milestone into a compelling external story.

• Local media opportunities: Worked with division teams to identify regional angles and community-specific relevance around store openings and expansion.

• Cross-functional collaboration: Coordinated with internal partners to align messaging, timing and communications priorities.

• Ongoing story development: Looked beyond individual announcements to identify additional opportunities to tell ALDI’s growth story through new markets, store openings and regional insights.

The Impact:

Helped bring ALDI’s growth story to life through both national business news and local market storytelling, connecting the company’s expansion with the communities it serves.

What This Demonstrates:

Corporate communications strategy · Media relations · Growth storytelling · Local market PR · Cross-functional collaboration · News development